Those three letters suck me in instantaneously. No clever commercial. No catchy tag line or flashy display. Three letters is all it takes N - E - W and I'm hooked in. Doritos and Mt. Dew are the primary sources of addiction, rolling out product after product and try as I may, resistance is futile. It doesn't matter what the change is or what makes it new the fact is the bag/bottle says it's new so I must have it. Ahh... Mt. Dew World of Warcraft Edition Game Fuel... you taunted me into paying $1.59 for you, I couldn't help it, it was new, it was in the cart before I got to the store.
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